How It Works — Our 4-Step Process
From your first free audit to real inbound leads — here’s exactly what working with Blue Collar Bump looks like, step by step. No black box. No fluff. Just transparent work that compounds over time.
Free Audit & Discovery Call — Week 1
Every engagement starts with a free, no-obligation audit of your current online presence. Before we ever talk about working together, we pull your actual data and show you where you stand.
- Your Google Business Profile — completeness, category, review velocity, map pack ranking
- Your website — speed, mobile performance, on-page SEO, conversion structure
- Your top 3 local competitors — what they’re doing that you’re not
- Your current keyword rankings — what you show up for and what you’re invisible on
We bring this to a 30-minute call and walk you through it honestly. If you’re doing well in an area, we’ll tell you. If there’s a problem costing you jobs, we’ll show you exactly what it is. No pitch, no pressure.
Strategy & Proposal — Week 1–2
If we decide to move forward, we build a custom strategy for your business — not a template, not a package pulled off a shelf.
- Keyword targeting — the specific searches your customers use in your city
- Competitive gap analysis — where your competitors rank and what it takes to beat them
- Service and location priorities — which keywords to target first based on volume and competition
- Timeline and milestones — realistic month-by-month expectations, not empty promises
You’ll receive a written proposal with clear scope, deliverables, and pricing. No surprises, no hidden fees. You know exactly what you’re getting before you sign.
Build & Launch — Weeks 2–4
Once you’re onboard, we move fast. Month one is the most intensive — this is where we build the foundation everything else runs on.
- Website — mobile-first, SEO-ready, conversion-optimized (if needed) — 10–14 days
- Google Business Profile — fully optimized, every field completed, weekly post cadence started
- Citation building — 40+ high-authority directory listings submitted
- On-page SEO — service and location pages written and published
- Technical SEO — schema markup, meta tags, page speed, Search Console verified
- Google Ads — campaign built, keywords researched, ads live (if included in plan)
Optimize & Report — Month 2+
This is where most agencies go dark. Not us. Month two and beyond is when the real work happens — consistent monthly action and transparent reporting so you always know what’s moving and why.
- Weekly GBP posts keeping your profile active and relevant
- New content — blog posts, service pages, location pages targeting new keywords
- Google Ads optimization — search term review, bid adjustments, A/B ad copy testing
- A plain-English monthly report: rankings, GBP metrics, traffic, and ad performance
- Direct access to reach us — no ticketing system, no runaround
What Makes Blue Collar Bump Different
No restaurants, no law firms, no e-commerce. We know your customers, your seasonality, and your competition.
Your website, ad accounts, and GBP belong to you. If you ever leave, you take it all with you.
Masonry, cabling, carpentry — not a marketing guy who read about contracting. That’s the actual reason our strategy works.
We earn your business every month. Month-to-month after the initial onboarding period.
Ready to See What We’d Build for Your Business?
The audit is free. The call is 30 minutes. You’ll walk away knowing exactly where you stand online — whether you work with us or not.