FAQ
Got Questions? We’ve Got Answers.
No jargon. No runaround. Straight answers about how we work, what we cost, and what to expect when you work with Blue Collar Bump.
General
Services
Pricing & Contracts
Results
General
About Blue Collar Bump
What does Blue Collar Bump do?
We’re a digital marketing agency built exclusively for contractors and trade businesses. We handle Local SEO, Google Ads, Google Business Profile management, and website design — everything you need to get found online and turn local searches into inbound calls.
Do you work with businesses outside of trades?
No — and that’s intentional. We focus 100% on trade businesses: HVAC, plumbing, roofing, electrical, landscaping, cleaning companies, and similar contractors. Specializing means we’re better at it than any generalist agency.
Where are you located? Do you work nationally?
We’re based in Denver, Colorado but work with trade businesses across the United States. Local SEO is location-specific by nature — we can serve clients in any market, anywhere in the country.
Who will I actually be working with?
You’ll work directly with Michael McVeigh — the founder. No account managers, no junior staff, no runaround. Direct access to the person doing the work, at all times.
Services
What’s Included in Each Service?
What’s included in Local SEO?
Local SEO includes Google Business Profile optimization, citation building across 40+ directories, on-page website SEO, keyword research, review strategy, and monthly reporting. The goal: get you into the Google Map Pack when someone nearby searches for your service.
How does Google Ads work for trade businesses?
We build search campaigns targeting high-intent keywords like “plumber near me” or “emergency HVAC Denver.” You only pay when someone clicks. We manage bidding, ad copy, landing pages, and call tracking to maximize your return on every dollar spent.
Do you build websites?
Yes. Website design is available as a standalone project ($1,750) or included in higher-tier plans. We build fast, mobile-first WordPress sites designed specifically for trade businesses — built to rank in search and convert visitors into calls.
What does Google Business Profile management include?
We fully optimize every field on your GBP — categories, services, photos, hours, and business description. Then we maintain it with weekly posts and monitor it for Q&As and review responses to keep your profile active and ranking in the Map Pack. See everything included in our GBP management service →
Do you do social media management?
Social media management is available as an add-on. We create and schedule posts that showcase your work and build local credibility. Paid social ad campaigns on Facebook and Instagram are also available for businesses looking to generate leads faster.
Pricing & Contracts
How Does Pricing Work?
How much does it cost?
Monthly plans start at $750/month (Apprentice), $1,500/month (Journeyman), and $3,000/month (Master). A standalone website build starts at $1,750. Visit our pricing page for the full breakdown of what’s included in each tier.
Are there long-term contracts?
No. All packages are month-to-month. There’s no long-term contract and no cancellation fee. We’d rather earn your business every month than lock you in. If it’s not working, we’ll tell you.
Is there a setup fee?
Some plans include a one-time onboarding fee covering account setup, research, and strategy development. It’s always disclosed upfront before you sign anything — no surprises, ever.
What’s your refund policy?
We don’t offer refunds on completed services, but we stand behind our work. If you’re not satisfied with results or communication, we address it directly. We’d rather fix the problem than lose a client.
Results
What Kind of Results Can I Expect?
How long does SEO take to show results?
Local SEO typically shows meaningful movement in 3–6 months. Some businesses see Google Map Pack improvements in 6–8 weeks if quick wins are available. We set realistic expectations upfront — SEO is a long game, but it’s extremely high-ROI because results compound over time.
Can you guarantee results?
No ethical agency guarantees specific rankings or lead counts — anyone who does is lying to you. What we guarantee: transparent, professional work. Clear strategy, regular reporting, and honest communication. We’ve driven strong results for trade businesses, but outcomes vary by market and competition level.
How will I know the marketing is working?
Monthly reports cover keyword rankings, website traffic, Google Business Profile performance, ad spend and ROI, and lead tracking — all in plain English. No spreadsheets you need a decoder to understand. We also do monthly strategy calls to walk through the numbers together.
What happens if I’m not seeing results?
We diagnose the issue and adjust the strategy — that’s part of the job. Marketing isn’t set-and-forget. If something isn’t working, we identify why, tell you straight, and pivot. You’ll never be left wondering what’s happening with your account.
Still Have Questions?
Michael answers every message personally. Reach out and get a straight answer — no sales pitch, no pressure.
Talk to Michael →